Trouvo: Case Study
Good content is not enough for ranking on Google.
That’s the brutal truth about link building.
“if I publish good content with good SEO, people will naturally link to me”.
If only it were that easy…
If you’re serious about building high-quality links, you need to be very strategic with your approach to building backlinks.
Or else, you will be like throwing a bunch of stuff against a wall and hoping something sticks.
Today we will share how we made a client’s website impressions jump like water touching hot oil, with backlinks and keywords.
Keep reading to learn how…
Link Building For New Websites
The website was relatively new, so the challenge was to develop a strategy to build a solid
backlink foundation for the domain.
Strategy
This website was outranked by 20+ websites.
The competitor websites have been around for years. Which means it’s a high authority we are
battling against.
In order to take a slice of the pie, we need to understand our competitors’ backlinks game.
Once we defined the type of links our competitors were using. We defined a strategy to go with.
And our process was ready for step two.
Competitor Analysis
Analyzing the competition is crucial to having a vision for the link-building campaign.
Now with a strategy and a vision, we can start my work.
We started building a foundation of strong branded links to the homepage, to raise the authority
of the whole website.
Once the website started to achieve traffic, we started building more targeted links that people search for.
The types of websites we focused on were in the technology and business sector.
Why? Because these two sectors were the most top-ranking competitors my client’s website was
earning their backlinks from.
Results
In three months, this strategy didn’t take long to bear fruit.
The website’s organic search clicks skyrocketed, compared to where it was.
With 46,965 total web search clicks, in just three months!
As a nice bonus, the website started to drive an average of 82.5k total clicks and 6.97M total
impressions.
All this with just ten links. TEN LINKS.
But here comes the secret ingredients. Tailored niche targeting.
The website reached a volume of 56.290 organic traffic per month.
This organic traffic was thanks to the relevant 14.230 organic keywords from the content our
team posted as the website’s content.
Summary, in numbers.
Time Span | 12 months and counting |
Links Built | 10 |
Organic Traffic | 56.290 |
Organic Keywords | 14.230 |
The best part?
You can do the same thing for your site…just send me a message.